The Varsity Club Youngstown is a restaurant and tavern located near Youngstown State University, created to be a go-to destination for fans, students, and locals. Their goal was to build a brand that celebrates YSU spirit while offering great food, drinks, and a welcoming atmosphere—complete with a large patio, sports broadcasts, and entertainment.

I partnered with The Varsity Club to launch their digital presence from the ground up. I provided branding support, developed a responsive WordPress website, and implemented SEO best practices to ensure strong visibility ahead of their grand opening. My work helped establish their identity online and support their marketing and promotional efforts leading up to launch.